Cmls voices of media literacy project documents the history of media literacy through interviews with more than 20 pioneers in the field. In addition, it demands the ability to integrate these new media forms into a single narrative, or media collage, such as a web page, blog. New digital age people advanced the use of microelectronics in the invention of personal computers, mobile devices and wearable technology. A nonequivalent groups design examinedstudents reading comprehension, writing skills, critical reading, critical listening, and critical viewing skills for nonfiction informational messages. Literacy has always referred to the ability to read and write, but with technology changing the way we receive and digest information, the definition of literacy itself is changing. Citizens for media literacy david considine who is teacher and expert on media studies and chaired the first national media literacy conference in 1995, defines media literacy as the ability to access, analyze, evaluate and create information in a variety of media formats including print and nonprint. Indeed, literacy is a concept grounded in a centuriesold struggle between enlightenment and critical scholarship, setting those who see literacy as democratising, empowering of ordinary. Pdf media literacy and the challenge of new information.
You may have to buy some social media apps for your laptop, tablet or mobile device, but the cost is minimal only a few dollars for each application. They are so persuasive in their personal, political, eco. Belgin tanriverdi media literacy in balkan countries eric. Concepts, theories and future directions hans martens department of communication, university of antwerp, antwerp, belgium abstract this article synthesizes a large subset of the academic literature on media literacy education. In knowledge society, there is currently a call for cultivating a combination of media literacy and information literacy. Media literacy and the challenge of new information and communication technologies. Literacy for the 21st century 5 literacy for the 21st century new ways of learning 6 what a difference a century makes. The model that is related to the new communicative environment is known as media literacy.
A critical thinking skill enabling audience members to develop independent judgments about media content 1. We see these earlier forms of literacy as absolutely foundational for what we are trying to promote. Literacy for the 21 century st center for media literacy. At the foundation is the factor of knowledge structures. Students and teachers must now be literate in new media in order to succeed in the modern world. Media literacy theory in the primary classroom cary bazalgette, becky parry and john potter abstract media literacy education projects and initiatives have tended to focus on teenagers and to be informed either by social or moral concerns or by a body of theory which has evolved primarily in the academy. Media literacy is critical to the health and wellbeing of americas children, as well as to their future participation in the civic and economic life of our democracy. Measuring the acquisition of media literacy skills renee hobbs richard frost babson college, wellesley, massachusetts, usa xpanded conceptualizations of literacy have proliferated throughout the 1990s and into the new millennium. Cmls voices of media literacy project documents the. A resource for scholars and others interested in media literacy.
The latest versions of adobe reader do not support viewing pdf files within firefox on mac os and if you are using a modern intel mac, there is no official plugin for viewing pdf files within the browser window. In the newsroom project, a science and media literacy. Whats more, these estimates exclude time spent using media for school or homework. An integrated approach for the 21st century provides a novel rationale for the integration of media and information literacy and gives direction to contemporary media and information literacy education. In 2016, the governor of washington signed into law a bill spearheaded by media literacy now and our partner, action for media education, that establishes a support structure to enable state educators to implement media literacy and digital citizenship education in every school. The means of promoting media literacy several models exist for promoting and assessing public awareness and understanding, each of which could, with differing advantages and disadvantages, be applied to media literacy. Timespace obliteration we are here and there at the same time. Integrating media literacy concepts and skills into teaching. How to improve media literacy thoughtful learning k12.
Voices from the field new media literacy education nmle. If you cant read and write, you may not be able to meaningfully participate in this new. Read online and download ebook theory of media literacy. Five core concepts and five key questions for media literacy. Media literacy process skills access analyze evaluate create participate how to conduct a close analysis of a media text the empowerment spiral awareness analysis reflection action organizing media literacy learning 07 16 38 08 11 12 14 17 20 22 39 42 44 48 60 62 65 67. The national association for media literacy educations journal of media literacy education 4. Literacymedia literacy or, to use unesos appellation, media and information literacy mil indicators is a daunting task. Characteristics of quality media literacy practice in her opening address to the 2003 national media education conference, faith rogow, president of the alliance for a media literate america amla, noted that educators are beginning to see media literacy as the best way to help students master the skills of critical thinking. The cml medialit kit 11a framework for learning and teaching in a media age media literacy. The medialit moments activity is the art and craft of magazine covers.
Theory to practice to implementation how this book is organized. This is where decisions about information processing are motivated. But because of inexpensive, easytouse, and widely available new tools, literacy now requires being conversant with new forms of media as well as text, including sound, graphics, and moving images. Digital media called for further expansion of literacies and the evolution of media literacy 2. Teens ages 18 spend an average of 9 hours a day using media while tweens ages 812 spend nearly 6 hours a day. Media literacy perspectives often are closely aligned with critical literacy perspectives, though they focus more on media forms beyond text such as video and the images that often drive a culture. Chapter i approaches existing and possible to media. By building on a foundation of principles about how humans think, theory of media. Media literacy is a way of thinking about the media. The earliest concerns about media effects arose at the end of the 19 th century and into the early 1930s. It is about understanding and using critical thinking skills to absorb everything that concerns buying through the media, such as advertisements for products placed in films. Study on assessment criteria for media literacy levels in europe. Media literacy key concepts of media literacy media literacy is concerned with teaching about the media. A cognitive approach comprehensively explains how we absorb the flood of information in our media saturated society and examines how we often construct faulty meanings from those messages.
In this section, we will outline the most important milestones in the development of literacy throughout the course of history, in order to give a precise definition of the scope and limits of media literacy. James potter enlightens readers on the tasks of information processing. Media literacy involves the ability to access, analyze, evaluate, and create media. Children and media literacy center for media literacy. Media literacy is the talent or capacity to analyze and discern information that informs, sells goods or services or entertains people via the media on a daily basis. The potential to combine data of all kinds into gigantic information networks and to. The time to bring digital and media literacy into the mainstream of american. It is fundamental to ensure that all people have the competencies knowledge, skills, and.
Media literacy education which teaches students to apply critical thinking to media messages and to use media to create their own messages is a key 21st century skill. The combination of knowledge structures feeds information into the second factor, which is the personal locus. This, however, requires cooperation from these two separate fields of study, and uncertainty regarding their boundaries hinders a smooth merger. People need the ability to access, analyze and engage in critical thinking about the array of messages they receive and send in order to make. Final report on formal media education in europe eavi media. The more media literate a society becomes, the less likely it is that individuals and. Todays digital media literacy encompasses many additional topics, from using search engines, to creating web sites and online profiles, to participating in social networking. It first argues that media literacy is mostly defined in terms of the knowledge and skills individuals need to analyze, evaluate, or produce media messages. We found that the development of media literacy education had to face difficulties and challenges. Social integration approach becomes more habitual and take on values that are larger than media use itself.
In the changing nature and uses of media literacy 2, i define media literacy as the ability to access, analyse, evaluate and create mess ages across a variety of contexts. This document was originally developed by graduate students enrolled in btmm 589, theory and practice of media literacy education which was taught by professor renee hobbs in the fall of 2006 at temple universitys school of communication and theater. A developmental approach diana graber journey school, aliso viejo, ca, usa all media work us over completely. Literacy in the new media age is suitable for anyone fascinated by literacy and its wider political and cultural implications. Though some are critical of this approach this level of media literacy is appropriate in many courses. The media literacy movement approach is characterized by a more general level of media literacy concepts and outcomes. The promises, challenges and futures of media literacy. See more ideas about media literacy, literacy and digital literacy. Strasburger, md, professor emeritus, university of new mexico school of medicine. Pdf theory of media literacy download full pdf book. Literacy for the 21st century new ways of learning what a difference a century makes. In 1992, the national leadership conference on media literacy defined media literacy as the ability to access, analyze, evaluate, and. A read is counted each time someone views a publication summary such as the title, abstract, and list of authors, clicks on a figure, or views or downloads the fulltext.
This issue of connections features a recent voices of media literacy interview with media literacy pioneer and pediatrician victor c. The evolution of new media literacy has a rich history. The low cost of these apps makes increasing your social media literacy an easy way to reduce your marketing expenses. Integrating media literacy concepts and skills into. Handbook of research on new media literacy at the k12 level.
Strasburger has researched children and media for more than 30 years. Media communication has become quite a force in society today, allowing for consumption of loads of information. List of books and articles about media literacy online. California passed a media arts bill with media literacy as a goal. Ten basic principles of media literacy education pdf version. Permits something that looks like interaction, but is not similar to actual facetoface presence. Chapter i approaches existing and possible to media literacy. Dec 20, 20 in knowledge society, there is currently a call for cultivating a combination of media literacy and information literacy. By bringing together the fields of media and information literacy, the mil curriculum presents a holistic approach to literacy that is necessary for life and work today. In 1992, the national leadership conference on media literacy defined media literacy as the ability to access, analyze, evaluate, and communicate messages in a va.
The book takes a synthetic approach to these two areas, presenting critical histories of both. This article synthesizes a large subset of the academic literature on media literacy education. These knowledge and skills mainly relate to four key facets of the mass media phenomenon, i. In this class, well be deconstructing media contentphotographs, newspaper articles, advertisements, tv shows, movies, documentaries, public relations materials, websitesand developing an understanding of how this media content influences us and how we in turn can. A cognitive approach comprehensively explains how we absorb the flood of information in our mediasaturated society and examines how we often construct faulty meanings from those messages.
Results suggest that media literacy instruction improvesstudents ability to identify main. Evaluating the outcomes of media literacy education necessarily begins with describing what it aims for. Learn vocabulary, terms, and more with flashcards, games, and other study tools. Pdf the media literacy of children and young people. From analyzing how print and nonprint textu al images reflected certain ideological stances in the 1960s and 1970s, researchers in the 1980s shifted their focus to. It is unclear whether they are subsets of each other or separate entities. One change ushered in by new curriculum approaches is the shift from passive reception of content presented in textbooks to application of that knowledge in a variety of contexts. Developing media literacy primary classroom resources developing media literacy. Fundamental media literacy skills are an important foundation for becoming a critical consumer of media.
It will be of particular interest to those studying education, communication studies, media studies or linguistics. The influence of the media should not be underestimated. Media literacy is designed to help students develop an informed and critical understanding of the nature of the mass mediaas information sources, as entertainment, and as an industryas well as to examine, interpret, and evaluate the messages conveyed therein, and their social, cultural and. Pdf toward a theory of new literacies emerging from the. The media literacy movement has a long history of extending the concept to refer to our capacity to intreprete and communicate through audiovisual media. Media literacy is a repertoire of competencies that enable people to analyze, evaluate, and create messages in a wide variety of media modes, genres, and formats. On an average day, american teens spend more time consuming media than attending school. Media literacy, general semantics, and k12 education renee hobbs iien the norrback avenue school in worcester, massachusetts, opened its doors in a new building in september of 1999, it had reinvented itself as an innovative magnet school program designed to integrate the study of communication into the elementary school curriculum. Media literacy in the past tended to focus on alerting students to stereotypes, advertising, and propaganda and on protecting them from undesirable influences. Children and a small number of adults in furtherhigher education are already routinely assessed through tests and exams for their media literacy, following. Hobbs was concerned that for some participants, media literacy has been either deliberately or accidentally conflated with activism around media reform issues. To address this challenge, a brief overview of the history, background, and global context is needed.
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